Dedico
-CRAFTING A BRAND
I am co-founder of Dedico together with my Layar/Blippar colleague Dirk Groten.
Created in 2017, Dedico is the plaftorm for those who prefer to spend holidays learning their passions. Basically, it is a marketplace with workshops and (commited) learning holidays in any category and all over the world. The challenge was to create a fresh, friendly and honest brand able to communicate the idea of holidays and the passion for learning something new.
Created in 2017, Dedico is the plaftorm for those who prefer to spend holidays learning their passions. Basically, it is a marketplace with workshops and (commited) learning holidays in any category and all over the world. The challenge was to create a fresh, friendly and honest brand able to communicate the idea of holidays and the passion for learning something new.
︎︎︎The concepts behind the logo. Obssesion, learning and holidays
︎︎︎Mother Video. Used for pitching Dedico to investors and tech events
︎︎︎Teacher’s Homepage. Video-loop with real footage from our workshops
︎︎︎Clickbait Campaign. First campaign realised to explain Dedico’s concept in social media
︎︎︎Youtube/IG Campaigns. Spots segmented by category
︎︎︎Facebook Banner Campaing. A Segmented call to audicences by interests.
︎︎︎Guerrilla Print Campaign. Themed postcards/posters by category.
︎︎︎Guerrilla Poster Campaign. I printied 350 posters myself in traditional letterpress
︎︎︎Illustration visual language. Simple, clear and optimistic
