Dedico
-CRAFTING A BRAND
I founded Dedico in 2017 with my former Layar/Blippar colleague Dirk Groten. Dedico is a platform for people who want to spend their holidays learning something they love. It’s a global marketplace for workshops and meaningful learning experiences across all kinds of disciplines. The challenge was to create a fresh, friendly, and honest brand that brings together the joy of travel with the passion for personal growth.
︎︎︎Symbol search. Obssesion for your craft
︎︎︎Hero Video. For pitching investors and partners (teachers)
︎︎︎Teacher’s Homepage. Video-loop with real footage from our workshops
︎︎︎Launch. The goal of our 1st social campaign was to highlight how Dedico is changing the way people travel.
︎︎︎Youtube/IG Paid Social Campaigns. Spots segmented by category
︎︎︎Facebook Banner Campaing. Segmented to audicences by interests.
︎︎︎Postcard Campaign. Themed postcards/posters by category.
︎︎︎Guerrilla Campaign. I printed 350 posters myself in traditional letterpress and spread in Amsterdam
︎︎︎Illustration visual language. Simple, clear and optimistic
