Hands-on Brand and Product Design Lead/Filmmaker

Dedico

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CRAFTING A BRAND
I founded Dedico in 2017 with my former Layar/Blippar colleague Dirk Groten. Dedico is a platform for people who want to spend their holidays learning something they love. It’s a global marketplace for workshops and meaningful learning experiences across all kinds of disciplines. The challenge was to create a fresh, friendly, and honest brand that brings together the joy of travel with the passion for personal growth.


︎︎︎Symbol search. Obssesion for your craft



︎︎︎Hero Video. For pitching investors and partners (teachers)


︎︎︎Teacher’s Homepage. Video-loop with real footage from our workshops



︎︎︎Launch. The goal of our 1st social campaign was to highlight how Dedico is changing the way people travel.



︎︎︎Youtube/IG Paid Social Campaigns. Spots segmented by category






︎︎︎Facebook Banner Campaing. Segmented to audicences by interests.


︎︎︎Postcard Campaign. Themed postcards/posters by category.




︎︎︎Guerrilla Campaign. I printed 350 posters myself in traditional letterpress and spread in Amsterdam






︎︎︎Illustration visual language. Simple, clear and optimistic




Mariano Galán B.V | Dijksgracht, 5. 1019 BS. Amsterdam | KvK: 67632785 | VAT Number: NL857101298B01 | +31 627 50 90 60 | marianogalan5@gmail.com