Booking.com Homes / Family Traditions
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DESCRIPTION
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DESCRIPTION
Booking.com has as many, if not more, vacation properties as any other platform. However, it had never previously run specific campaigns for this segment.
We approached this product campaign through the lens of "Family Traditions" that lead a human group to choose a vacation rental over gathering at a hotel.
A weekend with your high school friends in their sixties, reunions with your old bandmates, renting an apartment with your kids right in front of your favorite surf spot, or booking a cabin by a lake because your partner is obsessed with the Wim Hof method—there are countless reasons to book a Home!
Creatives: Mariano Galán / Gabi Linden
Art Director: Mariano Galán
Copywriter: Gabi Linden
Photographer: Jan Opdekamp / ILA
Post-prodcution: Patrick @EclipseRetouch
Booking.com Producer: Nicole Olwagen
We approached this product campaign through the lens of "Family Traditions" that lead a human group to choose a vacation rental over gathering at a hotel.
A weekend with your high school friends in their sixties, reunions with your old bandmates, renting an apartment with your kids right in front of your favorite surf spot, or booking a cabin by a lake because your partner is obsessed with the Wim Hof method—there are countless reasons to book a Home!
Creatives: Mariano Galán / Gabi Linden
Art Director: Mariano Galán
Copywriter: Gabi Linden
Photographer: Jan Opdekamp / ILA
Post-prodcution: Patrick @EclipseRetouch
Booking.com Producer: Nicole Olwagen
︎︎︎”The Wimhoffers”. She loves to explore all kind of wellness experiences. He just loves her.
︎︎︎Inspiration. Slint “Spiderland”. 1991
︎︎︎The Jam Session. As a band, they never made it. As friends, they still share the same connection.
︎︎︎Inspiration. The use of space by 15th-century Flemish painters.
︎︎︎The Jam Session. Leaving the property after a weekend full of laughts and music.
︎︎︎Inspiration. The Freewheelin´Bob Dylan
︎︎︎The Jam Session.
︎︎︎The Remote Surfers. A family that always book an apartment right in front of their favourite wave.
︎︎︎The Sleepovers. Friends since high school times, these ladies meet every year in a fabulous house to relive old habits.
